Checked out: Dana White, irrelevant bystander at UFC 316
The unofficial transition from UFC President to Brand Ambassador.
Mark Shapiro’s Endeavor Era has drained the life out of Dana White’s UFC role.
Yes, this moment has been a long time coming, but for us wise guys who have been around the MMA industry for more than a cup of coffee, it is still jarring to see what transpired this past week for UFC 316 festivities in New Jersey.
Dana White prepares for a reduced day-to-day UFC role
Is Chael Sonnen warming up in the bullpen to become the next face of the UFC?
Dana White, lifelong UFC workaholic, skipping a Fight Night or two a couple of years ago was eye-raising enough. Skipping a numbered UFC PPV event? In the old days that would have required a life-threatening emergency.
But missing in action for fight week for a US-based UFC PPV numbered event that was financed by a fat government contract?
In the famous words of Green Bay Packers legendary football coach Vince Lombardi, “What the hell is going on out here?”