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Even Dana White doesn't love the UFC anymore
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Even Dana White doesn't love the UFC anymore

The longtime UFC boss had a telling explanation of why he still loves his job.

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Zane Simon
Mar 23, 2024
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The MMA Draw Newsletter
Even Dana White doesn't love the UFC anymore
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If we want to find the root of when it all changed for the UFC, we probably need to go back to about 2014-15. That’s the point that the world’s largest MMA promotion signed their first uniform deal with Reebok and the slow build to a corporate sellout started to gain steam.

White & the Fertittas put a lot lipstick on their decidedly nu metal bro sport ov…

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