Even Dana White doesn't love the UFC anymore
The longtime UFC boss had a telling explanation of why he still loves his job.
If we want to find the root of when it all changed for the UFC, we probably need to go back to about 2014-15. That’s the point that the world’s largest MMA promotion signed their first uniform deal with Reebok and the slow build to a corporate sellout started to gain steam.
White & the Fertittas put a lot lipstick on their decidedly nu metal bro sport ov…