The Khan Directive: TKO Media Rights Messiah
Netflix lands Canelo–Crawford while UFC rights lurk next
This guest post is by Blake Avignon.
“The battlefield is a scene of constant chaos. The winner will be the one who controls that chaos, both his own and the enemy’s.” — Napoleon Bonaparte
Netflix is officially streaming Canelo Alvarez vs Terence Crawford on September 13, 2025, in Las Vegas. Even better, Netflix is streaming the fight globally at no extra charge. Cartels of names appear everywhere in the headlines: Riyadh Season, Sela, Dana White. But the power behind the fight came from someone not listed in the press release. According to multiple sources close to the situation, Nick Khan is the reason this super fight did not fall apart.
At one point, the entire deal was on the verge of imploding. TKO had been quietly pushed out. Dana White was still publicly aligned, but no longer in control. Saudi officials gave promotional authority to Sela. The fight was moving forward, but the hierarchy had changed.
That was when Nick Khan stepped in.