The UFC's new Iceman
Alex Pereira is emerging as the promotion's latest face
The UFC has a habit of pegging people who they believe are going to be superstars.
Sometimes they secure a massive hit, putting all their promotional power behind Conor McGregor long before he reached his zenith and reaping massive rewards.
Other times, it’s been a swing and a miss. Sage Northcutt and Paige VanZant are two of the most notable flops the …