Why Paramount's $7.7B overpay of UFC was both crazy & necessary
We'll know much more after Conor McGregor's return.
Paramount finally released the complete viewership numbers for UFC Freedom 250 this week and it brings some clarity to a question that has been hotly debated about their deal with the UFC:
What were Larry & David Ellison thinking?
Initial reports that the event averaged 7 million viewers in the U.S. (per Nielsen in the U.S. and Adobe Analytics in Latin Am…
