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Tony Loiseleur's avatar

So what happens with Sheridan under Paramount in the meantime? Do they use him short term to boost subscriber numbers like none of this exit talk happened and then try to sabotage him right before he's out the door in 2028? (Does Shapiro try to engineer an exit some time before then too?)

Speaking of age demos, what's the age demo for Sheridan shows? I'd imagine they skew a little older, but that's only a guess on my part.

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Nate Wilcox, EIC The MMA Draw's avatar

That's a great question. I doubt he'll be creating any new shows before he jumps.

I believe the Yellowstone demo skews older and rural, but have not seen hard data on that.

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Kristofo13's avatar

That's exactly what was baffling about the UFC deal with Paramount to me. Is the UFC a draw big enough to bring many subscribers?

That's a no for me.

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Nate Wilcox, EIC The MMA Draw's avatar

seems incredibly unlikely. They were down to about 200-300K hard-core PPV buyers when Endeavor bought them in 2016. That was useful for ESPN+ who was getting that sweet sweet PPV money.

Paramount has a whole different goal and there are not enough UFC fans to impact their bottom line.

It might convert some of the millions of people who got Paramount free with their WalMart membership from "passive subscribers" into actual viewers.

https://www.walmart.com/plus/paramount-video-streaming?programId=paramountplus22

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