The MMA Draw Newsletter

The MMA Draw Newsletter

Share this post

The MMA Draw Newsletter
The MMA Draw Newsletter
Turki triggers turmoil for TKO by cutting Dana White out of Canelo-Crawford
Copy link
Facebook
Email
Notes
More

Turki triggers turmoil for TKO by cutting Dana White out of Canelo-Crawford

Did TKO get burned even more badly than it appears?

Nate Wilcox's avatar
Nate Wilcox
May 22, 2025
∙ Paid
8

Share this post

The MMA Draw Newsletter
The MMA Draw Newsletter
Turki triggers turmoil for TKO by cutting Dana White out of Canelo-Crawford
Copy link
Facebook
Email
Notes
More
5
1
Share

Last week I posted on Saudi Arabia’s General Entertainment Fund Chairman HE Turki Alalshikh’s sudden announcement of a date and venue change for Canelo Alvarez vs Bud Crawford.

It didn’t take long for Turki to complicate things even further by announcing one more change, removing TKO’s Dana White and Nick Khan from a promotional role in the fight.

@Turki_alalshikh We have confirmed the promoter for Canelo v Crawford will be Sela for Riyadh Season. The broadcaster we have not decided yet but the date will be Saturday 13th September. More details soon …🥊🔥

Sela is “a Saudi Public Investment Fund (PIF) company” that Turki used to put on Terence Crawford vs. Israil Madrimov in Los Angeles and Anthony Joshua vs. Daniel Dubois at Wembley Stadium.

The ensuing headlines were as brutal as the “articles” were devoid of content beyond repeating Turki’s tweet and restating obvious facts to answer the who, what, when, where, and why questions about Turki, Riyadh Season, Dana White, and TKO.

Dana White Snubbed As Turki Alalshikh Announces Canelo Alvarez vs Terence Crawford Promoter Canelo Alvarez vs Terence Crawford is set to take place on September 13 with the undisputed super middleweight title on the line for the... .3 days ago   MSN Turki Alalshikh erases Dana White from Canelo vs Crawford business and everyone wonders why It has been speculated that the Mexican champion's role will change venues in the coming days. The fight between Saul "Canelo" Alvarez and Terence Crawford... .18 hours ago   Boxing News 24/7 Canelo Vs. Crawford Chaos: Dana White Ousted As Saudis Seize Total Control Here we are—again. Another “historic” fight, hijacked by billionaires with no shame, no plan, and no respect for the sport. Dana White... .2 days ago   Yardbarker Dana White Left Embarrassed as Turki Alalshikh Takes Full Control of Canelo vs Crawford X: @ESPNRingsidehttps://x.com/ESPNRingside/status/1919045476478849443) In what was billed as one of the most ambitious crossovers in combat... .2 days ago   talkSPORT Dana White removed from Canelo Alvarez vs Terence Crawford as dramatic changes announced Saudi boxing chief Turki Alalshikh has confirmed that Dana White will no longer promote Canelo Alvarez vs Terence Crawford. .2 days ago   Athlon Sports Dana White’s Boxing Ambitions Take a Hit as Saudis Control Canelo-Crawford Superfight Saudi boxing promoter Turki Alalshikh replaced Dana White and TKO Boxing with Sela for Riyadh Season as the chief promoter for the Canelo... .2 days ago   PFSN Dana White Quitting Boxing? Turki Alalshikh’s Latest Canelo Alvarez Update Sparks Wild Speculations Uncertainty surrounds Dana White's role in the Canelo Alvarez vs. Terence Crawford super fight after Turki Alalshikh's latest announcement. .2 days ago   Bloody Elbow Dana White was furious after UFC went head-to-head with Canelo Alvarez one year before TKO boxing's launch After going up against each other in previous years, Dana White is now set to work with Canelo Alvarez in the coming months for one of the... .2 weeks ago   RingMagazine.com Canelo-Crawford Will Be First TKO Boxing Event Promoted By Turki Alalshikh and Dana White Canelo-Crawford Will Be First TKO Boxing Event Promoted By Turki Alalshikh and Dana White. .2 weeks ago   MMA Junkie Canelo-Crawford, with Dana White co-promoting, changed to pay-per-view – opposite UFC 320 The TKO Boxing era is off to a start potentially rife with behind-the-scenes eyebrow raising.
Dana White Snubbed As Turki Alalshikh Announces Canelo Alvarez vs Terence Crawford Promoter Canelo Alvarez vs Terence Crawford is set to take place on September 13 with the undisputed super middleweight title on the line for the... .3 days ago   MSN Turki Alalshikh erases Dana White from Canelo vs Crawford business and everyone wonders why It has been speculated that the Mexican champion's role will change venues in the coming days. The fight between Saul "Canelo" Alvarez and Terence Crawford... .18 hours ago   Boxing News 24/7 Canelo Vs. Crawford Chaos: Dana White Ousted As Saudis Seize Total Control Here we are—again. Another “historic” fight, hijacked by billionaires with no shame, no plan, and no respect for the sport. Dana White... .2 days ago   Yardbarker Dana White Left Embarrassed as Turki Alalshikh Takes Full Control of Canelo vs Crawford X: @ESPNRingsidehttps://x.com/ESPNRingside/status/1919045476478849443) In what was billed as one of the most ambitious crossovers in combat... .2 days ago   talkSPORT Dana White removed from Canelo Alvarez vs Terence Crawford as dramatic changes announced Saudi boxing chief Turki Alalshikh has confirmed that Dana White will no longer promote Canelo Alvarez vs Terence Crawford. .2 days ago   Athlon Sports Dana White’s Boxing Ambitions Take a Hit as Saudis Control Canelo-Crawford Superfight Saudi boxing promoter Turki Alalshikh replaced Dana White and TKO Boxing with Sela for Riyadh Season as the chief promoter for the Canelo... .2 days ago   PFSN Dana White Quitting Boxing? Turki Alalshikh’s Latest Canelo Alvarez Update Sparks Wild Speculations Uncertainty surrounds Dana White's role in the Canelo Alvarez vs. Terence Crawford super fight after Turki Alalshikh's latest announcement. .2 days ago   Bloody Elbow Dana White was furious after UFC went head-to-head with Canelo Alvarez one year before TKO boxing's launch After going up against each other in previous years, Dana White is now set to work with Canelo Alvarez in the coming months for one of the... .2 weeks ago   RingMagazine.com Canelo-Crawford Will Be First TKO Boxing Event Promoted By Turki Alalshikh and Dana White Canelo-Crawford Will Be First TKO Boxing Event Promoted By Turki Alalshikh and Dana White. .2 weeks ago   MMA Junkie Canelo-Crawford, with Dana White co-promoting, changed to pay-per-view – opposite UFC 320 The TKO Boxing era is off to a start potentially rife with behind-the-scenes eyebrow raising.

One exception was Brian Campbell’s interview with British boxing promoter Eddie Hearn for CBS Sports. Campbell admitted that the information he had about the split between TKO and Turki was “cryptic and minimal” and then went on to feature Hearn essentially dancing on the grave of Turki & TKO’s attempt to monopolize boxing.

"Is [Matchroom Boxing] going to be involved in the [TKO] league? I doubt it. That's not the concept they have in mind," Hearn said. "But I'm also aware of the fighters the league are recruiting and I think it's going to be very different to people's immediate perception of how this is going to look. I don't think this is going to be the big names and Dana paying significant, overrated purses to get these guys because then there is going to be a war between UFC talent and boxers.

"In boxing, which is quite bizarre, the revenue around UFC events is more than the revenue around boxing events yet the [boxers] are paid 3-to-4 times more than the UFC guys. At some point, the UFC talent is going to look at it and go, 'Alright Dana, you are now paying these fighters $3 or $4 million dollars for some defense of their world title and we are getting half a million to have a war in a sold-out arena with massive pay-per-view numbers.' So, it's going to be very interesting."

I think Hearn is over-estimating the organizational abilities of UFC fighters, but he may be correct to not worry overmuch about the Turki Alalshikh-TKO alliance (don’t call it TKO Boxing!) will mean for a boxing promoter such as himself.

Campbell also speculates that the split between Turki and TKO arose from Dana White’s negative comments about holding fights in stadiums, as per Turki’s original announcement of the fight taking place at Allegiant Stadium in Las Vegas.

Zach and I recently talked about the stadium shell game with TKO Boxing on our latest podcast:

How the UFC is extracting crazy cash in an era of economic anxiety

Zach Arnold and Nate Wilcox
·
May 18
How the UFC is extracting crazy cash in an era of economic anxiety

How do they do it? How is UFC getting customers to pay MSG-level fight prices at arenas across the world for matchmaking that, until recently, was absolutely bottom-of-the-barrel in terms of fight quality?

Read full story

But there’s another rumor swirling that strikes me as the more likely culprit, and a much more significant explanation for whatever split that currently exists with Turki and TKO.

Given that only one boxing pundit has discussed this story on social media and no one has published it on a “legitimate” news site, I’m going to put it behind the paywall so as not to alarm and confuse any of our free readers and maintain the highest journalistic standards.

Keep reading with a 7-day free trial

Subscribe to The MMA Draw Newsletter to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 BE Presents Publishing Inc
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More