Analysis

TKO’s Goliath and the Reckoning Ragnarok Incoming

Ragnarok in Real Time: TKO controls the grid, the rest of the players scramble to keep the lights on.

Oct 23 •

Blake “Axe” Avignon

Reinier de Ridder quits on the stool at UFC Vancouver

UFC's Rogers Arena event exposed two major ongoing problems.

Oct 19 •

California votes 6-0 to endorse Muhammad Ali American Boxing Revival Act

What's next? Possible price controls on sanctioning bodies. Who benefits?

Oct 16 •

Paramount's boom-or-bust UFC 2026 plans

How Ari Emanuel & David Ellison are using UFC to take over the world.

Oct 12 •

and

42:29

California rushing to endorse Muhammad Ali American Boxing Revival Act

Despite overwhelmingly negative reactions, Andy Foster is ready to lobby.

Oct 9 •

Nielsen's big knockout for wrestling ratings

What does this mean for UFC's future numbers on Paramount?

Oct 7 •

and

ESPN who? The Paramount refresh at UFC 320

Five fascinating takeaways from a subdued Las Vegas card.

Oct 5 •

Larry Ellison's wild Paramount and UFC Big Tech bet

The UAE & Saudi ties with Oracle, Tiktok, Electronic Arts, and Silver Lake.

Sep 30 •

and

59:02

Paramount signs Zuffa Boxing. Dana White insists he has one more big run.

CBS has new UFC myths for viewers not listening to Mark Shapiro's sales pitch.

Sep 29 •

TKO’s Rights War: Shapiro’s Rush to Paramount and the Price of Lost Leverage

TKO's rush to grab guaranteed cash changed ESPN's fortunes. What's next?

Sep 27 •

Blake “Axe” Avignon

Dana White needs a win to keep up at TKO Hollywood

Everyone else is 'talking their book' but Dana only has UFC White House and promises of Zuffa Boxing.

Sep 25 •

Who's paying for the UFC White House show?

Could an America250 scandal derail Trump's taxpayer gift to Dana White?

Sep 23 •

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