Analysis

Jon Jones and The Rock have TKO by the balls

Their anti-star model leaves them dependent on the last stars standing

May 1 •

WWE & Saudi politics with TKO Board could enable a Vince McMahon cameo

The man in exile is finding increasing leverage due to chaos.

Apr 27 •

and

52:29

TKO is feasting on tax payer dollars in Florida & Nevada

Mark Shapiro's strategy to increase revenue is working

Apr 24 •

and

What's at stake in the UFC's next media rights deal?

Where will we watch the fights and what's it likely to cost us?

Apr 22 •

TKO ramps up M&A spending spree with AAA acquisition

'They want everything.' First it was AAA. Watch out for TNA & New Japan.

Apr 20 •

Dana White is extracting value from UFC to build his personal brand

Dana's quiet quitting during UFC 314 week in Miami was flagrant.

Apr 15 •

The bottom is sinking in the non-UFC US MMA market

Plus: Five big takeaways from UFC 314 in Miami.

Apr 14 •

and

53:23

Why UFC fans should be watching oil prices

The easy chase for "oil money" is done. Now it's a race to see who else gets bought out.

Apr 8 •

UFC matchmaking: Big Money and creative bankruptcy

When every key decision is made by venture capitalists inside a bubble, this is what you get.

Apr 6 •

and

1:02:10

Is Zack Snyder Ready to Work for Dana White & Turki Alalshikh?

Ari Emanuel has the ethnical flexibility required to work for the House of Saud, can the rest of Hollywood follow his lead?

Apr 3 •

UFC goes all-in with Meta marriage

Now we know what kind of AI will power new fighter rankings.

Apr 2 •

WWE fans are getting TKO'd by UFC value extraction tactics

Endeavor's one-size-fits-all approach to economics is a rolling avalanche.

Mar 30 •

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